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We are very pleased with the new site! --Stephanie, Trenaman Law
Based on initial meetings with the client, the goals for the new website were:
The client had a long history serving the community as an attorney and District Court Judge. To get a better sense of the client's story, we reviewed some artifacts related to his career.
One the things that Mason found most rewarding as a judge was his work deciding adoption cases. He shared with us a newspaper article written two decades prior that featured some of his judicial work on adoption cases. The article symbolized both Mason's commitment to the community and his passion as a professional.
To create new brand imagery illustrating who Mason was as a professional we began by developing a new logo for his practice. The client's preferred imagery was an architectural column that formed the letter "T". Our illustrator created a logo that incorporated these preferences.
We supported the logo with some new photography from the local community that extended the column theme while projecting an image that emphasized stability and a rootedness in the local community.
I incorporated the new logo and photography into design elements that portrayed Mason's history in the community and reflected his current work. After a few rounds of feedback and iteration, we arrived at a final approved design.
The "About Us" section of the site, emphasized the client's history as a legal professional.
The goals of the project were met. The new branding projected the image that the client wanted. The content bridged Mason's judicial expertise with his current work as a private attorney. We delivered the developed site to the client. The site was reviewed by the local Bar Association and is currently live.
If it were feasible for the client, adding dedicated pages for each of the client's practice areas may have additional positive impact on the site's visibility.
